Unlocking High Potential, Global Emerging Markets
Financial services client
Africa
Emerging markets analysis
Commissioned to assess 10 emerging markets in Africa
Plato Group was approached by a financial services client to assess expansion opportunities in 10 emerging markets across Africa. The client required an in-depth understanding of growth potential, market barriers, and local political dynamics to guide their decision on where to invest.
Our report evaluated each market against economic and political indicators such as GDP growth, sectoral development, ease of market entry, regulatory risks and the political landscape, highlighting opportunities in key sectors alongside local market leaders and potential joint ventures. By weighing growth potential against the risks of operating in emerging markets — currency volatility, regulatory hurdles and political uncertainty — we gave the client a clear, actionable plan on where to expand, helping them strategically prioritise the regions with the highest potential return on investment.